Digital marketing is an essential part of an integrated and comprehensive marketing strategy. There are various digital media platforms that allow us to create as well as distribute content through targeting a specific audiences, and achieve our marketing goals and objectives. There are numerous tech platforms and channels within the new digital marketing environment that you can utilize to meet your promotional targets. It is necessary to critically analyze the top digital marketing platforms, as most businesses do not spend much on research and development and hence not able to utilize it well for marketing their brand.
In this post, we’ll address the top digital marketing platforms that can help your company achieve its marketing objectives.
Facebook is undoubtedly one of the best and most famous digital marketing platforms and ranked the number one option with more than 3 billion monthly active users. Via Facebook Ads Manager, you can target consumers based on location, gender, age, educational level, marital status, job status, preferences, purchasing behavior, use of apps, and more.
You can build custom audiences from either the phone numbers or e-mail addresses you already have, or from Facebook Pixel to reach the people who have viewed your website.
This is the sole reason why Facebook is considered as one of the top digital marketing platforms in the online marketing industry.
Acquired by Facebook, Instagram has over 2 billion monthly active users who have the same marketing options like Twitter. Above all, it’s a top visual marketing platform that gives you the ability to highlight the personality of your company digitally.
There is indeed a wide range of free online tools that you can use to enhance the artistic experience for your audience.
If you are using Instagram, you might not even be surprised to learn that 1⁄3 of the content on Instagram that people are engaged with is BRAND material!
YouTube
YouTube enables your organization to upload and distribute an infinite variety of video content. YouTube is the biggest video marketing platform where a brand can distribute, send, or upload content by targeting its specific audience. Being a Google product, there is even an additional SEO value that helps in creating video content on this marketing platform.
Having more than 2.4 billion monthly active users globally, YouTube has effectively been Google’s second-biggest search engine. If it comes to YouTube ads it has a great advertising tool that helps in the branding of your website as well as your video content. With each 10-second view, Facebook charges your wallet. For a beginner YouTuber, YouTube marketing is the finest way to grab the audience and building a big brand.
Google My Business
Google My Business is a perfect digital media platform for local businesses. This is a free digital marketing platform with exceptional features that aren’t even offered by Facebook, Instagram, Twitter, etc. Popularly known as GMB, it helps in the ranking of the website in a very effective manner. In this, posts can be searched via keyword, they have a beneficial effect on your SEO rankings and they give a huge amount of traffic leading to an increase in quality leads for the business.
This tool by Google, via a physical location, allows the companies to monitor their digital presence through Google.
Within this page of the organization, Google has a social media network that allows the organization to provide “up-to-date posts directly in search results from authenticated individuals, locations, or events.”
This one of the top digital marketing platforms, which is considered as the leading professional social networking platform. You can use LinkedIn to maintain your company accounts, communicate with business leaders, and hire new members of your team. It’s the best pick for social media marketing on B2B as a professional network.
LinkedIn is among the best lead generation platforms and now accounts for 46% of the digital media traffic generated for B2B firms on company websites.
Pinterest is a visual platform just like Instagram. Pinterest enables your business to showcase your product variety, photos before and after, and customized pinboards. As you undoubtedly know, its demographic is predominantly women.
Pinterest is one of the best platforms for bloggers to gain traffic and build themselves as a brand. Majorly this platform is being utilized by every brand. Pinterest not only acts as a social media platform but helps in the SEO of the websites.
But don’t assume that you’re merely engaging with your viewers. 87 % of Pinners made purchases via the website, according to Hootsuite.
Twitter is a fast-paced forum that is ideal for posting on recent trends or taking on current events from your company. The demographic skews a little younger but is divided amongst men and women fairly evenly.
Through the use of hashtags for trending subjects, the company will engage in a broader discussion. These hashtags enable you to reach new potential customers in your field.
Twitter can also be used to track pleasant and unpleasant customer responses, and the website could be used to offer extra customer support.
Quora
Quora is one of the fastest digital marketing platforms. Through Quora, one can get a large volume of traffic for their websites and which in return can act as eligible leads for the business. TOFU is a tool that generates leads at a reasonable price. Coupled with re-marketing through Facebook and Google, it’s a smart way to fill the top of the funnel with quality leads, and then drive them by re-marketing down the funnel.
Google AdWords
Google AdWords is indeed an all-rounder. By working through Google AdWords, there’s no way to get specific about digital advertising and many of the lessons you know from managing a strong AdWords campaign will serve you great on other top digital marketing platforms!
This advertising tool will help Google bring all of its advertisement services under one overarching framework: Search, YouTube, Display, Applications, Maps, and a few others.
WordPress
There’s a long, gradual flame in content marketing. However, over time it may become the most powerful lead capture source of several of your promotional mix. Each of the online content from research studies to academic papers builds up into a traffic whirlpool and leads that keep on performing week by week, month by month, year by year.
Quality content is a well-thought-out marketing funnel at any point.
Conclusion
If you’re trying to determine which platform(s) are best for your company, you must first evaluate your objectives and community, then prepare. Then find your target, where they have online interaction. When you do share something on one of these sites, evaluate your actions and check for places to fine-tune your targeting and content plan before moving onto another.
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