There are many ways to create a brand you never dreamed of. This trusted brand can be conveyed through online content marketing. Let’s see how you can use content marketing to create a trustworthy, reliable brand that can help you in the long run.
Content Marketing Can Tell a Story
Telling the story of the brand is truly an extremely powerful marketing tool. Storytelling has been an integral part of our lives since the dawn of time. We love to tell stories, listen to stories, interact through stories and, most of all, and engage in stories. To be a successful brand, you need to have this connection with your target audience. To do this, you can share your company’s story: who you are, what you represent and what your goals are.
Create your story and share it using content marketing. Tell your target audience that you share the same beliefs as they do through insightful posts, breathtaking images or video that they literally can’t look away. Grab their attention with a type of content marketing and see how customers see other brands before they become loyal customers. Airbnb, for example, uses content marketing to take control of its brand, by sharing stories focused on some of the most popular rental locations. Airbnb tells the story of its customers, rather than the story of the company.
Online Content marketing can help your brand stand out from the crowd
A strong brand identity is also a special brand identity that makes you stand out from the crowd. Usually, when you are looking for a solution to your problem, you are looking for an expert in the field. Online Content marketing will help you establish your reputation as an expert in your field and a reliable source for problem solving.
The more content you produce that is important to your market, the more likely you are to create a relationship of trust with your audience. For the first time, advertising will allow potential marketers to discover you and strengthen your credibility with your current audience. By producing truly useful content, you will have a huge opportunity for your brand to be recognized as the solution to their dilemma, and the place to go to build awareness and trust that will translate into sales.
Content marketing can create a brand identity that defines your value
The total value of your brand is the sum of all its sections. These sections are in most cases your values, dreams and ambitions for the organization. However, sometimes you may forget the importance your business and still attract more clients. Simply, tell your target market how your brand will bring value to their lives and create a brand identity around that value.
In terms of content marketing, this shouldn’t be too difficult to do. Start by publishing a few case studies full of facts and figures that illustrate how you have helped your customers. Then, by publishing a white paper, you can do even more. If you have details that show how you helped a particular customer/client, the importance of that product will become obvious. For example, Nike’s ideals are closely tied to their popular slogan, “Just Do It”. If Adidas had a sports team, we would certainly like to be a part of it!
Content Marketing Can Make Your Brand More Memorable
Your brand should not only be distinctive, but also unforgettable. Think of it this way: if it’s not easy to remember your brand, people may forget it, even if it’s different from all the others. Hubspot is a perfect example of this. Online content marketing has motivated other experts to stay in their minds. If you have to ask, we are sure that most marketing professionals will call Hubspot a great marketing tool and guidance go-to location.
But why does it seem so memorable? Because they produce amazing content, full of insider ideas and suggestions. They create blogs and other tools that business people want to learn. You can do it with content marketing. When you start associating your content with poor quality, your brand will suffer. If you can develop and create similar content resources that are important to your niche, such as e-books, white papers and tutorials, then you will see a flood of web traffic coming your way.
Content Marketing Can Reach Your Target Audience
By now you should know your target market well. That’s good, because when you build your content, you should always keep them in mind. If you start publishing content that you know they want to read, you’ll be halfway there. So if you know your target market well, you’ll know exactly what kind of content they might like. Once you know the demographics of your target market, you’ll be able to evaluate it. You should be able to find out what motivates their opinions and beliefs and, as a result, generate content that resonates with them.
The more targeted the content is, the easier it is bring into the public domain. Your audience can quickly see this form of content and can also actively search for it. By making this great content known, you will be able to build a very solid reputation as an expert in the industry and the field. Keep reminding your audience who you are, what you do and what you represent. Spread this message everywhere, so that your name is not in doubt. Keep your blog posts written, tweet every day and make more and more creative content available to your audience. Your audience will finally have a clear idea of your brand identity and there will be no ambiguity about your message.
Online Content Marketing Can Help You Rebrand
Think it’s time for your brand to refresh itself? For this aspect of brand identity, you can bet that content marketing will benefit you too! If your brand tracking software has shown you that your demographic target audience is actually much younger than you originally thought, then it may be useful to introduce your brand to young people. This could mean updating your web copy so that it is less formal and addresses millennials and Generation Z. Take Old Spice aftershave brand, for example. Once considered a somewhat old-fashioned perfume that reached its peak of popularity in the 70s and 80s, it has undergone a major makeover in the last two years.
The male-fragrance company teamed up in the mid-2010s with NFL player Isaiah Mustafa, who appeared in a series of television commercials aimed primarily at women. These ads were primarily aimed at changing the vision of Old Spice from an obsolete perfume to one that appealed to women. Apart from some fun changes in the vocabulary they used – they started calling their body wash line “fragrance vacations”. They started to successfully target a younger audience.
Final Thoughts
Then you’ve got it. Online Content marketing is much more than just an SEO tool. If you do it right, you can use it to develop your brand identity. It is more about growing your trustworthiness most of the time. Are you ready to develop your brand in 2020? Good luck!
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