About
Dr. Gobinda Roy is an Associate Professor (Marketing) at IMI Kolkata. He has 20 years of industry and academic experience in academia, the corporate world, Start-ups, and social movements. This journey has enriched him with in-depth knowledge in Education, Telecom/IT, small business consulting, market research, entrepreneurship, and social mentorship.
As an academician, Dr. Roy has taught many contemporary marketing subjects like GenAI in Marketing, Digital Marketing, Advanced Marketing research, and B2B marketing. He has brought a wealth of corporate experience to the classes to share industry experience mixed with academic rigor.
His research papers in diverse business fields (IT, tourism, ecommerce, sustainable fashion) got published in top ABDC A* and A grade journals.
As an industry professional, he has worked in the area of Presales, Solution architecting, IT administration, service assurance, and IT/network planning. Later, he worked as a head in the area of enterprise business solutions, program management, and business consulting. His involvement in various global telecom/IT projects gave him enough experience and strengths to understand global business practices.